Pantone started issuing "color of the year" in 1999. It is announced with much fanfare and is a terrific free advertising tool for the company. They get free advertising spots everywhere, from The Wall Street Journal to CNBC. Before the "color of the year" campaign few American house holds even knew what a pattone color was.
Pantone is a great global company but the fanfare surrounding the "color of the year" is a little like the release of Beaujolais Nouveau est arrivee. Its good plonk, but there is much better plonk out there for the same price.
Interestingly, my S15 hat orders are in production and not one major USA customer even mentioned Marsala as the must-have-color.
Here are the announced Pantone "colors of the year" since 1999.
Colors of the Year
|WOMEN'S WEAR DAILY LADIES TOP 2015 COLOR|
|WOMEN'S WEAR DAILY MENS TOP COLORS FOR 2015|